Here is a concise Job Description and Key Performance Indicators (KPIs) for a Product Marketing Manager, Growth Team in an IT company:

Job Title:

Product Marketing Manager – Growth Team

Job Description

The Product Marketing Manager is responsible for driving product adoption, customer acquisition, engagement, and revenue growth. The role bridges product development, sales, and marketing by creating go-to-market strategies, analyzing customer insights, positioning products effectively, and executing growth campaigns. The manager collaborates with cross-functional teams to optimize the customer journey and maximize market impact.

Key Responsibilities

• Develop and execute product marketing and growth strategies.
• Lead product launches and go-to-market initiatives.
• Conduct market, competitor, and customer research.
• Create product positioning, messaging, and value propositions.
• Drive customer acquisition, retention, and engagement campaigns.
• Monitor product performance and growth metrics.
• Collaborate with Product, Sales, UX/UI, and Engineering teams.
• Manage marketing content, promotions, and customer communications.
• Analyze campaign effectiveness and recommend improvements.

Key Performance Indicators (KPIs)

1. Product adoption rate.
2. Monthly active users (MAU) growth.
3. Customer acquisition cost (CAC).
4. Customer lifetime value (CLV).
5. Lead-to-customer conversion rate.
6. Product launch success rate.
7. Revenue growth attributable to marketing initiatives.
8. Customer retention and churn rates.
9. Marketing campaign ROI.
10. Website/app conversion rate.
11. User engagement metrics.
12. Market share growth.
13. Customer satisfaction (CSAT) and Net Promoter Score (NPS).
14. Number of qualified leads generated.
15. Achievement of quarterly and annual growth targets.